Professional Services Marketing - Using PR Public Relations for Better Results

Gone are the days when the Job of a Public Relations Agency was to keep the journalists and newspapers happy and see that a positive coverage is made about the activities in the company or the products in the main stream media. Also, gone are the days when only the big business honchos and large business empires utilized the services of a Public relations agency. In today’s scenario the media has become far more multifaceted and with the interactive media platforms like Social networking sites the PR activities have increased multi-dimensionally. A business like Real Estate marketing firm needs comprehensive PR strategy and implementation.

With businesses going online, the professional services marketing has taken on a new meaning and traditional activities i.e. newspaper coverage does not fit the current bill. Also, PR Public relations are no longer restricted to B-C (business to consumers) scenario. With exposure to global markets many business are also the clients to many other companies, thus, Business to Business PR is solidly gaining momentum. Public relations financial services are also an emerging sector where major financial companies have to manage their brand reputation in the market against any misleading publicity. This also holds true for online reputation management with Social PR playing a major role in corporate brand management.

In today’s world of accelerated communications and enhanced connectivity, the time gap between strategizing and implementing is fairly close. Only professionals adept in handling the new age media and PR 2.0 tactics; along with sound understanding of basic business and marketing dynamics can effectuate result oriented PR campaign in all dimensions of modern media.

Berbay Corp. is a marketing and public relations firm that is adept at using traditional as well as modern ways of Public relations and handles them all from email campaigns to SEO (search engine optimization). It has a well known experience in professional services marketing for lawyers’, financial service providers and many other B to B (Business to Business) enterprises.  Located in Los Angeles County, it has handled projects and social media public relation campaigns for companies across the United States.