Tuesday 7 August 2012

Public Relations Firms Creating Spot Light Effectively


At present, the world is connected 24/7, and it has become imperative to market your company, products and services in different ways. With the power of communications you can define your business and present it in a new light to the public.

Public relations firms in California specialize in building rapport with workforce, clients, shareholders, financiers and society in general. A public relations firm plays a key role in managing successful communication among organizations and its intended audience. Nowadays, public relations agencies are evolving in brand building for varied types of businesses.

Availability of various mediums of communications makes it possible to convey the message and reach targeted audience in right way at right time. The PR firms offer services in multitude of fields like:

·         Public relations for real estate firms: These firms concentrate in public relations for real estates offering support to financiers, builders, property managers, investors, and developers.
·         Public relations for attorneys: These Los Angeles public relations firms specialize in public relations forattorneys help build and implement business development programs in variety of areas like legal practice, employment, energy, insurance, corporate, intellectual property, personal injury, litigation, real estate and trusts & estates.
·         Public relations for finance companies: Public relations for finance companies have a definite expertise in improving financial services firms and practice areas comprising accounting, forensic accounting, valuation, wealth management, tax assessment, investment banking and more.
·         Other professional services firms: These crucial PR services extend towards marketing for architecture, engineering, and construction firms too. Such PR firms cater to the areas like residential architecture and commercial construction, structure management, design plan and engineering.
·         Businesses-to-business marketers: The PR agencies work in-sync with the companies and suggest most effective strategies that comply with the company’s business goals.

The key strategies of Los Angeles public relations firms lay in creation of customized plans according to the needs to the businesses. They improve the visibility of the company and reinforce the credibility in targeted markets. 

Contemporary public relations firms California make use of a diversity of practices like opinion polling and focus groups to assess public opinion. They combine a range of high-tech methods to distribute information on behalf of their patrons, comprising satellite feeds, the Internet, send faxes, advanced phone banks and employ followers for a client’s purpose.

Professional Services Marketing - Using PR Public Relations for Better Results


Gone are the days when the Job of a Public Relations Agency was to keep the journalists and newspapers happy and see that a positive coverage is made about the activities in the company or the products in the main stream media. Also, gone are the days when only the big business honchos and large business empires utilized the services of a Public relations agency. In today’s scenario the media has become far more multifaceted and with the interactive media platforms like Social networking sites the PR activities have increased multi-dimensionally. A business like Real Estate marketing firm needs comprehensive PR strategy and implementation.

With businesses going online, the professional services marketing has taken on a new meaning and traditional activities i.e. newspaper coverage does not fit the current bill. Also, PR Public relations are no longer restricted to B-C (business to consumers) scenario. With exposure to global markets many business are also the clients to many other companies, thus, Business to Business PR is solidly gaining momentum. Public relations financial services are also an emerging sector where major financial companies have to manage their brand reputation in the market against any misleading publicity. This also holds true for online reputation management with Social PR playing a major role in corporate brand management.

In today’s world of accelerated communications and enhanced connectivity, the time gap between strategizing and implementing is fairly close. Only professionals adept in handling the new age media and PR 2.0 tactics; along with sound understanding of basic business and marketing dynamics can effectuate result oriented PR campaign in all dimensions of modern media.

Berbay Corp. is a marketing and public relations firm that is adept at using traditional as well as modern ways of Public relations and handles them all from email campaigns to SEO (search engine optimization). It has a well known experience in professional services marketing for lawyers’, financial service providers and many other B to B (Business to Business) enterprises.  Located in Los Angeles County, it has handled projects and social media public relation campaigns for companies across the United States.